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Copperberg Select Virtual Academy: Sustainability in Service ProfitabilityDate: Thursday, 10 September 2026Duration: 90 minutes (10:00–11:30 CET)Sustainability is increasingly becoming part of the same operational conversation as uptime, efficiency, asset performance, and customer value. For industrial organisations, many of the initiatives that improve sustainability outcomes are also those that reduce operating costs, improve performance, extend asset lifecycles, and strengthen the business case for service.At the same time, new commercial models are changing how these improvements are delivered. Outcome-based approaches, connected infrastructure, operational data, and AI are creating opportunities to move beyond isolated sustainability projects towards continuous optimisation and measurable customer outcomes.This Virtual Academy explores how organisations can connect sustainability, service, and commercial value — turning better asset and infrastructure performance into stronger customer propositions and more sustainable business growth.Session 1 – Fireside Chat: From Sustainability to Uptime: Connecting efficiency, infrastructure performance and customer valueKim Enevoldsen, Head of Sales, Sustainability Business, Nordic, SiemensSustainability, uptime, and operational efficiency have traditionally been treated as separate priorities. Increasingly, however, they are becoming part of the same business conversation.In this fireside chat, we explore how energy efficiency, decarbonisation, and the performance of technical infrastructure can be approached as continuous operational challenges rather than isolated sustainability initiatives — and how new service and outcome-based models can make the transition commercially sustainable for both providers and customers.The discussion will also examine the role of existing asset data, digitalization and AI in improving operational decisions, and what it takes to move from selling technology towards propositions built around measurable outcomes, savings, uptime and reduced customer risk. Key themes:Connecting sustainability, energy efficiency and uptimeMaking sustainability commercially sustainable through service and outcome-based modelsTurning existing asset and infrastructure data into operational decisionsMoving from technology propositions to measurable customer outcomesUsing digitalisation and AI to address resource constraints and improve operationsAligning sustainability, service and commercial value at leadership levelSession 2: Measuring Service Value Beyond CostTurning service intelligence into customer value and business growthService organisations have access to a wealth of operational data that can help quantify both business and sustainability outcomes. The challenge is no longer collecting data - it is understanding what to measure and how to communicate the value.This session explores how service leaders can leverage operational intelligence to improve asset health, optimise maintenance strategies, reduce waste, and create new opportunities for service monetisation.Key themes:Measuring uptime, asset health, and lifecycle performanceUsing service data to identify efficiency opportunitiesPredictive maintenance and outcome-based service deliveryPackaging sustainability outcomes as customer value propositionsDemonstrating measurable business impact to customersSession 3: Highlight from Power of 50 – rerunKeynote: Where Sustainability Meets Profitability: Ahlstrom’s Pathway to Product SustainabilityJohan Lunabba, Vice President, Group Sustainability & Public Affairs, AhlstromHow can sustainability evolve from a compliance obligation into a commercial opportunity? In this keynote, Johan shares Ahlstrom's journey towards embedding sustainability into product strategy, customer value creation, and long-term business growth.The session explores how organisations can align sustainability ambitions with profitability objectives while responding to changing customer expectations and market requirements.Key themes:Embedding sustainability into product and service strategyBalancing environmental impact with commercial growthCreating customer value through sustainable innovationBuilding competitive advantage through sustainability leadership💡 Why AttendUnderstand why sustainability and service profitability are increasingly interconnectedLearn how uptime, maintenance strategies, and asset health contribute to both financial and environmental performanceDiscover how leading organisations are extending asset lifecycles and enabling circular business modelsExplore how service organisations can measure and communicate sustainability outcomesGain practical insights into transforming sustainability into a competitive advantage and new source of customer valueHow to register (if you haven't already done so):Use the green 'Join the Event' button on the right-hand side on this page and fill in the form - and you're in!If you are already registered, use the top menu on this page to navigate the platform.

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