Copperberg Select: Sustainability and Service Profitability
Sustainability is reshaping service into both a responsibility and a driver of profitability. For industrial organisations, many of the initiatives that improve sustainability outcomes are the very same initiatives that improve service performance, reduce costs, and strengthen customer relationships.
Improving uptime, extending asset lifecycles, reducing unnecessary interventions, optimising maintenance strategies, and enabling circular business models all contribute to a more efficient and profitable service organisation - while simultaneously supporting customers in achieving their own sustainability objectives.
As customers face increasing regulatory and reporting requirements, the ability to demonstrate, measure, and communicate the sustainability impact of service operations is rapidly becoming a competitive differentiator.
This Virtual Academy explores how service leaders can transform sustainability from a reporting exercise into an embedded component of the service value proposition and a catalyst for growth.
Session 1: The New Service Equation
Why sustainability and profitability are converging in service organisations
The perception of sustainability as a cost centre is rapidly disappearing. Increasingly, organisations are discovering that the most profitable service operations are often the most sustainable ones.
Reducing unnecessary site visits, improving first-time fix rates, optimising field operations, and extending equipment lifecycles deliver measurable business value while simultaneously reducing environmental impact.
This session explores why sustainability is becoming a natural outcome of operational excellence in service.
Key themes:
- Why customers increasingly expect sustainability outcomes from service providers
- The relationship between efficiency, uptime, and sustainability
- How service organisations contribute to customer ESG objectives
- Moving sustainability from compliance to competitive advantage
Session 2: Measuring Service Value Beyond Cost
Turning service intelligence into customer value and business growth
Service organisations have access to a wealth of operational data that can help quantify both business and sustainability outcomes. The challenge is no longer collecting data - it is understanding what to measure and how to communicate the value.
This session explores how service leaders can leverage operational intelligence to improve asset health, optimise maintenance strategies, reduce waste, and create new opportunities for service monetisation.
Key themes:
- Measuring uptime, asset health, and lifecycle performance
- Using service data to identify efficiency opportunities
- Predictive maintenance and outcome-based service delivery
- Packaging sustainability outcomes as customer value propositions
- Demonstrating measurable business impact to customers
Session 3: Highlight from Power of 50 – rerun
Keynote: Where Sustainability Meets Profitability: Ahlstrom’s Pathway to Product Sustainability
Johan Lunabba, Vice President, Group Sustainability & Public Affairs, Ahlstrom
How can sustainability evolve from a compliance obligation into a commercial opportunity? In this keynote, Johan shares Ahlstrom's journey towards embedding sustainability into product strategy, customer value creation, and long-term business growth.
The session explores how organisations can align sustainability ambitions with profitability objectives while responding to changing customer expectations and market requirements.
Key themes:
- Embedding sustainability into product and service strategy
- Balancing environmental impact with commercial growth
- Creating customer value through sustainable innovation
- Building competitive advantage through sustainability leadership
💡 Why Attend
- Understand why sustainability and service profitability are increasingly interconnected
- Learn how uptime, maintenance strategies, and asset health contribute to both financial and environmental performance
- Discover how leading organisations are extending asset lifecycles and enabling circular business models
- Explore how service organisations can measure and communicate sustainability outcomes
- Gain practical insights into transforming sustainability into a competitive advantage and new source of customer value
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