Copperberg Select: Sustainability and Service Profitability
Copperberg Select Virtual Academy: Sustainability in Service Profitability
Date: Thursday, 10 September 2026
Duration: 90 minutes (10:00–11:30 CET)
Sustainability is increasingly becoming part of the same operational conversation as uptime, efficiency, asset performance, and customer value. For industrial organisations, many of the initiatives that improve sustainability outcomes are also those that reduce operating costs, improve performance, extend asset lifecycles, and strengthen the business case for service.
At the same time, new commercial models are changing how these improvements are delivered. Outcome-based approaches, connected infrastructure, operational data, and AI are creating opportunities to move beyond isolated sustainability projects towards continuous optimisation and measurable customer outcomes.
This Virtual Academy explores how organisations can connect sustainability, service, and commercial value — turning better asset and infrastructure performance into stronger customer propositions and more sustainable business growth.
Session 1 – Fireside Chat: From Sustainability to Uptime: Connecting efficiency, infrastructure performance and customer value
Kim Enevoldsen, Head of Sales, Sustainability Business, Nordic, Siemens
Sustainability, uptime, and operational efficiency have traditionally been treated as separate priorities. Increasingly, however, they are becoming part of the same business conversation.
In this fireside chat, we explore how energy efficiency, decarbonisation, and the performance of technical infrastructure can be approached as continuous operational challenges rather than isolated sustainability initiatives — and how new service and outcome-based models can make the transition commercially sustainable for both providers and customers.
The discussion will also examine the role of existing asset data, digitalization and AI in improving operational decisions, and what it takes to move from selling technology towards propositions built around measurable outcomes, savings, uptime and reduced customer risk.
Key themes:
- Connecting sustainability, energy efficiency and uptime
- Making sustainability commercially sustainable through service and outcome-based models
- Turning existing asset and infrastructure data into operational decisions
- Moving from technology propositions to measurable customer outcomes
- Using digitalisation and AI to address resource constraints and improve operations
- Aligning sustainability, service and commercial value at leadership level
Session 2: Measuring Service Value Beyond Cost
Turning service intelligence into customer value and business growth
Service organisations have access to a wealth of operational data that can help quantify both business and sustainability outcomes. The challenge is no longer collecting data - it is understanding what to measure and how to communicate the value.
This session explores how service leaders can leverage operational intelligence to improve asset health, optimise maintenance strategies, reduce waste, and create new opportunities for service monetisation.
Key themes:
- Measuring uptime, asset health, and lifecycle performance
- Using service data to identify efficiency opportunities
- Predictive maintenance and outcome-based service delivery
- Packaging sustainability outcomes as customer value propositions
- Demonstrating measurable business impact to customers
Session 3: Highlight from Power of 50 – rerun
Keynote: Where Sustainability Meets Profitability: Ahlstrom’s Pathway to Product Sustainability
Johan Lunabba, Vice President, Group Sustainability & Public Affairs, Ahlstrom
How can sustainability evolve from a compliance obligation into a commercial opportunity? In this keynote, Johan shares Ahlstrom's journey towards embedding sustainability into product strategy, customer value creation, and long-term business growth.
The session explores how organisations can align sustainability ambitions with profitability objectives while responding to changing customer expectations and market requirements.
Key themes:
- Embedding sustainability into product and service strategy
- Balancing environmental impact with commercial growth
- Creating customer value through sustainable innovation
- Building competitive advantage through sustainability leadership
💡 Why Attend
- Understand why sustainability and service profitability are increasingly interconnected
- Learn how uptime, maintenance strategies, and asset health contribute to both financial and environmental performance
- Discover how leading organisations are extending asset lifecycles and enabling circular business models
- Explore how service organisations can measure and communicate sustainability outcomes
- Gain practical insights into transforming sustainability into a competitive advantage and new source of customer value
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