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Sustainability is reshaping service into both a responsibility and a driver of profitability. For industrial organisations, many of the initiatives that improve sustainability outcomes are the very same initiatives that improve service performance, reduce costs, and strengthen customer relationships.Improving uptime, extending asset lifecycles, reducing unnecessary interventions, optimising maintenance strategies, and enabling circular business models all contribute to a more efficient and profitable service organisation - while simultaneously supporting customers in achieving their own sustainability objectives.As customers face increasing regulatory and reporting requirements, the ability to demonstrate, measure, and communicate the sustainability impact of service operations is rapidly becoming a competitive differentiator.This Virtual Academy explores how service leaders can transform sustainability from a reporting exercise into an embedded component of the service value proposition and a catalyst for growth.Session 1: The New Service EquationWhy sustainability and profitability are converging in service organisationsThe perception of sustainability as a cost centre is rapidly disappearing. Increasingly, organisations are discovering that the most profitable service operations are often the most sustainable ones.Reducing unnecessary site visits, improving first-time fix rates, optimising field operations, and extending equipment lifecycles deliver measurable business value while simultaneously reducing environmental impact.This session explores why sustainability is becoming a natural outcome of operational excellence in service.Key themes:Why customers increasingly expect sustainability outcomes from service providersThe relationship between efficiency, uptime, and sustainabilityHow service organisations contribute to customer ESG objectivesMoving sustainability from compliance to competitive advantageSession 2: Measuring Service Value Beyond CostTurning service intelligence into customer value and business growthService organisations have access to a wealth of operational data that can help quantify both business and sustainability outcomes. The challenge is no longer collecting data - it is understanding what to measure and how to communicate the value.This session explores how service leaders can leverage operational intelligence to improve asset health, optimise maintenance strategies, reduce waste, and create new opportunities for service monetisation.Key themes:Measuring uptime, asset health, and lifecycle performanceUsing service data to identify efficiency opportunitiesPredictive maintenance and outcome-based service deliveryPackaging sustainability outcomes as customer value propositionsDemonstrating measurable business impact to customersSession 3: Highlight from Power of 50 – rerunKeynote: Where Sustainability Meets Profitability: Ahlstrom’s Pathway to Product SustainabilityJohan Lunabba, Vice President, Group Sustainability & Public Affairs, AhlstromHow can sustainability evolve from a compliance obligation into a commercial opportunity? In this keynote, Johan shares Ahlstrom's journey towards embedding sustainability into product strategy, customer value creation, and long-term business growth.The session explores how organisations can align sustainability ambitions with profitability objectives while responding to changing customer expectations and market requirements.Key themes:Embedding sustainability into product and service strategyBalancing environmental impact with commercial growthCreating customer value through sustainable innovationBuilding competitive advantage through sustainability leadership💡 Why AttendUnderstand why sustainability and service profitability are increasingly interconnectedLearn how uptime, maintenance strategies, and asset health contribute to both financial and environmental performanceDiscover how leading organisations are extending asset lifecycles and enabling circular business modelsExplore how service organisations can measure and communicate sustainability outcomesGain practical insights into transforming sustainability into a competitive advantage and new source of customer value---How to register (if you haven't already done so):Use the green 'Join the Event' button on the right-hand side on this page and fill in the form - and you're in!If you are already registered, use the top menu on this page to navigate the platform.

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