Webinar: From Machines to Services: Building a Digital Backbone for OEM Service Excellence
Webinar: From Machines to Services: Building a Digital Backbone for OEM Service Excellence
“Scalable, digital-first service execution across your installed base”
📅 Date: March 19th 2026 (Thursday)
🕒 Time: 10:00–11:00 CET
🎙 Featuring:
- Henk Wynjeterp, Managing Director, Pragma Europe
- Johan Nilsson, Head of Services, Syntegon
Fragmentation isn’t just an IT problem — it’s a growth constraint.
OEMs everywhere are shifting from product delivery to service-led growth. But when service organizations try to scale, they often hit the same wall: the installed base truth is scattered, and execution depends on spreadsheets, tribal knowledge, and workarounds.
Your core systems — ERP, CRM, PLM, FSM — each do their job. Yet none of them is built to deliver what modern service delivery requires: a single, “as-maintained” view of the installed base, connected to maintenance plans, spares, cost, and execution feedback.
In this session, Pragma and Syntegon will show how Enterprise Asset Management (EAM) can become the missing backbone in the OEM aftermarket application landscape — connecting your existing stack around installed base reality. The result: faster quoting, more consistent execution, and continuous performance improvement with every service event.
What you’ll learn
1) Why “as-built” isn’t enough
Service excellence depends on closing the gap between as-built (what you shipped) and as-maintained (what’s actually in the field after upgrades, replacements, and real-world usage). Without this foundation, digital services struggle to scale.
2) The missing layer in the OEM aftermarket application landscape
Why many OEMs jump straight to FSM — and still struggle with:
- service contract costing and quoting
- standardizing maintenance tasks across the installed base
- turning alarms and condition signals into governed work
- aligning parts, people, and plans with what’s truly installed
3) EAM as the digital backbone — not “another system”
How EAM connects and operationalizes ERP, CRM, PLM, and FSM around installed base truth, enabling:
- maintenance plan libraries and governed execution
- forecasting of tasks, spares, and resources
- feedback loops that improve tactics, costing, and service performance over time
4) Practical impact: faster quoting, better costing, less admin
Real-world outcomes discussed include reduced time to produce quotes, professional feedback reports and invoices, and improved service contract costing accuracy, linked to maintenance tasks, FMEA logic, and learning from history.
5) Managing third-party equipment in outcome-based contracts
If you service or guarantee outcomes for a complete line that includes non-OEM assets, the backbone becomes even more critical, because service delivery can’t stop at “what we sold.”
Who should attend
This webinar is designed primarily for OEM aftermarket and service leaders, including:
- Aftermarket / Services Directors & VPs
- Service Sales Leaders (after-sales divisions)
- Service Operations, Service Delivery; Contracting leaders
- Service Strategy, Digital Service, Asset Performance / Equipment Performance leaders
Speakers
Henk Wynjeterp, Managing Director, Pragma Europe
Henk leads Pragma’s European OEM go-to-market focus, helping OEMs build scalable service execution models using an EAM-centered digital backbone across the installed base.
Johan Nilsson, Executive Board Member, Head of BU Services & Digital Solutions, Syntegon
Johan brings the customer perspective on why Syntegon chose this approach: what they couldn’t solve with the existing application landscape, the value they expect from an EAM-driven backbone, and what changed once installed base truth was treated as a first-class capability.
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