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Copperberg Select: Accelerating Service Transformation with TechnologyDate: Thursday, 22 October 2026Duration: 90 minutes (10:00–11:30 CET)Transformation is no longer optional—but technology alone does not create it.As service organizations face pressure to improve productivity, deliver greater uptime and meet changing customer expectations, the challenge is moving beyond individual digital initiatives towards meaningful operational change.This Virtual Academy explores what service transformation looks like in practice: where efficiency ends and genuine transformation begins, how AI is changing service operations, and what organizations need to turn technology into measurable business value.Session 1 | Fireside chatBeyond Efficiency: What Does Service Transformation Actually Mean?Technology can make existing processes faster—but does that constitute transformation? This fireside chat explores what meaningful service transformation looks like in practice and how organizations can move beyond simply digitizing existing ways of working.Key discussion points:Where does efficiency end and transformation begin?What does transformation mean in practice for service operations?Which processes and ways of working need to change alongside technology?How do leadership and culture influence transformation?How should organizations measure real transformational impact?Session 2 | Keynote / Case StudyFrom AI Potential to Operational ImpactPLANONAI is moving rapidly from experimentation into everyday field service. But implementing AI is one thing; embedding it into the operation and creating measurable value is another.This session explores where AI is delivering results today, what it takes to move from pilots to scale, and how organizations can align data, people and processes to make AI a genuine operational capability.Session 3 | Strategic PerspectiveFrom Technology Projects to Continuous TransformationService transformation cannot depend on a series of disconnected technology projects. Organizations need the ability to continuously adapt as technology, customer expectations and business models evolve.This session explores how service leaders can connect technology, processes and people to create an operating model that supports continuous improvement and scalable change.💡 Why AttendUnderstand where efficiency ends and genuine service transformation beginsExplore how AI is creating measurable operational valueLearn what it takes to move technology initiatives from pilots to scaleGain practical insight into aligning people, processes and technologyDiscover how to build more adaptable, future-ready service operations

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