Copperberg Select: Accelerating Service Transformation with Technology
Copperberg Select: Accelerating Service Transformation with Technology
Date: Thursday, 22 October 2026
Duration: 90 minutes (10:00–11:30 CET)
Transformation is no longer optional—but technology alone does not create it.
As service organizations face pressure to improve productivity, deliver greater uptime and meet changing customer expectations, the challenge is moving beyond individual digital initiatives towards meaningful operational change.
This Virtual Academy explores what service transformation looks like in practice: where efficiency ends and genuine transformation begins, how AI is changing service operations, and what organizations need to turn technology into measurable business value.
Session 1 | Fireside chat
Beyond Efficiency: What Does Service Transformation Actually Mean?
Technology can make existing processes faster—but does that constitute transformation? This fireside chat explores what meaningful service transformation looks like in practice and how organizations can move beyond simply digitizing existing ways of working.
Key discussion points:
- Where does efficiency end and transformation begin?
- What does transformation mean in practice for service operations?
- Which processes and ways of working need to change alongside technology?
- How do leadership and culture influence transformation?
- How should organizations measure real transformational impact?
Session 2 | Keynote / Case Study
From AI Potential to Operational Impact
PLANON
AI is moving rapidly from experimentation into everyday field service. But implementing AI is one thing; embedding it into the operation and creating measurable value is another.
This session explores where AI is delivering results today, what it takes to move from pilots to scale, and how organizations can align data, people and processes to make AI a genuine operational capability.
Session 3 | Strategic Perspective
From Technology Projects to Continuous Transformation
Service transformation cannot depend on a series of disconnected technology projects. Organizations need the ability to continuously adapt as technology, customer expectations and business models evolve.
This session explores how service leaders can connect technology, processes and people to create an operating model that supports continuous improvement and scalable change.
💡 Why Attend
- Understand where efficiency ends and genuine service transformation begins
- Explore how AI is creating measurable operational value
- Learn what it takes to move technology initiatives from pilots to scale
- Gain practical insight into aligning people, processes and technology
- Discover how to build more adaptable, future-ready service operations