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SBJ ALL IN

ALL IN 2024 Digital Series

Sports Business Journal Events

Speakers

On-Demand Library

Advisory Group

This year's final episode of ALL IN will explore how teams and leagues are leveraging trends in fashion, media, entertainment and culture to enhance their relevance, broaden their appeal, and foster innovation in fan engagement strategies. By embracing these initiatives, teams and leagues are not just meeting the needs of today’s fans but also attracting the next generation of supporters eager for fresh, authentic experiences.   Speakers:Mark Fraser, Director, Culture & Inclusion, Toronto Maple LeafsMisha Hurd, Director, Diversity, Equity & Inclusion, Major League BaseballImani McCormick, Coordinator, Diversity, Equity & Inclusion, Minnesota VikingsAmber Scott, Program Manager, Social Responsibility, NBAModerator:Justin Morrow, Head, Sports Partnerships & Programs, USC Race & Equity Center
SBJ ALL IN is complimentary and open to all. Click the "Join the Event" button in the upper right-hand corner to register for the event. You will receive login information the day before the event. Sports Business Journal launched ALL IN in 2021 with the aim to amplify and elevate conversations about diversity, equity, and inclusion in the industry and drive positive change.

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