This year's final episode of ALL IN will explore how teams and leagues are leveraging trends in fashion, media, entertainment and culture to enhance their relevance, broaden their appeal, and foster innovation in fan engagement strategies. By embracing these initiatives, teams and leagues are not just meeting the needs of today’s fans but also attracting the next generation of supporters eager for fresh, authentic experiences.

Speakers:

Mark Fraser, Director, Culture & Inclusion, Toronto Maple Leafs

Misha Hurd, Director, Diversity, Equity & Inclusion, Major League Baseball

Imani McCormick, Coordinator, Diversity, Equity & Inclusion, Minnesota Vikings

Amber Scott, Program Manager, Social Responsibility, NBA

Moderator:

Justin Morrow, Head, Sports Partnerships & Programs, USC Race & Equity Center

SBJ ALL IN is complimentary and open to all. Click the "Join the Event" button in the upper right-hand corner to register for the event. You will receive login information the day before the event.

Sports Business Journal launched ALL IN in 2021 with the aim to amplify and elevate conversations about diversity, equity, and inclusion in the industry and drive positive change.