Swapcard

Community Partners

Podcast

Copperberg

Welcome to the Copperberg Community

Speakers

Partner

Copperberg Select Virtual Academy: Redefining the B2B Digital Buying JourneyDate: Thursday, 10 September 2026Duration: 90 minutes (10:00–11:30 CET)The B2B buyer journey is evolving rapidly, driven by rising customer expectations, changing buying behaviours, and increasing demands for seamless digital experiences.Today's customers expect the same convenience, transparency, and personalization they encounter in their consumer lives — while still requiring the complexity, expertise, and relationship-building that define industrial B2B sales.This Virtual Academy brings together industry perspectives, practical experiences, and technology innovation to explore how manufacturers and industrial organizations are redesigning the digital buying journey to improve customer experience, increase loyalty, and unlock new growth opportunities.Session 1: Fireside Chat: From Traffic to Lifetime Value: Building Continuous Customer Engagement in B2BSpeaker: Julia Sambikina, Global Channel Development and E-Commerce Leader, Schneider ElectricThe traditional linear sales funnel no longer reflects how industrial buyers research, evaluate, and purchase solutions. Buyers increasingly expect self-service capabilities, immediate access to information, and personalized interactions across every touchpoint.This session explores how buying behaviours are changing and what organizations must do to remain relevant in an increasingly digital marketplace.Key themes:The evolution of the industrial buying journeyThe rise of self-service and digital researchBalancing digital convenience with human expertiseUnderstanding customer expectations across channelsSession 2: Creating Seamless Digital Experiences Across the Customer JourneyConnecting commerce, service, and customer engagementMany organizations still operate with fragmented customer experiences spread across multiple systems and departments. As customer expectations continue to rise, delivering a connected and frictionless journey has become a competitive differentiator.This session explores how organizations are breaking down silos between sales, commerce, aftermarket, and service to create more cohesive customer experiences.Key themes:Eliminating friction from the buying processCreating consistency across digital and human channelsConnecting commerce with aftermarket and service operationsUsing customer data to improve engagement and retentionSession 3: From Transactions to RelationshipsBuilding long-term growth through digital customer valueThe future of B2B commerce extends beyond enabling transactions. Leading organizations are using digital channels to strengthen customer relationships, create recurring value, and develop new service-led business models.This session explores how digital engagement is becoming a strategic growth engine for manufacturers and industrial businesses.Key themes:Moving beyond transactional commercePersonalization and data-driven customer experiencesDigital channels as drivers of loyalty and retentionThe role of AI and predictive insights in the future customer journey💡 Why AttendUnderstand how industrial buying behaviour is changingLearn how leading organizations are reducing friction in the customer journeyDiscover strategies for connecting commerce, service, and customer engagementExplore how digital experiences can drive loyalty and long-term growthGain practical insights for building a future-ready B2B commercial strategy---------------------------------------------------------------------------------How to register (if you haven't already done so):Use the green 'Join the Event' button on the right-hand side on this page and fill in the form - and you're in!If you are already registered, use the top menu on this page to navigate the platform.

<p>This form collects your name, contact phone number and e-mail address so our support team can communicate and provide assistance for you. Please check our <a href="https://www.copperberg.com/privacy/" target="_blank">Privacy Policy</a> to see how we protect and manage your submitted data. By completing the registrations, you agree to the <a href="https://www.copperberg.com/terms-and-conditions/" target="_blank">Terms and Conditions</a>. By sumbitting this form, you agree that your contact infomation including email address may be shared with the speaker and/or sponsors of this event/asset/webinar for the purpose of following up on your interests.</p>

Speakers

Join the event!