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Copperberg Select Virtual Academy: Pricing as a Value LeverPricing is more than numbers — it’s one of the most powerful strategic levers an organisation has to create, communicate, and capture value.In this Copperberg Select Virtual Academy, we explore how leading organisations rethink pricing as a driver of profitability, trust, and long-term value — not just a commercial outcome. The session focuses on how to optimize pricing strategies, communicate value effectively, and build pricing models that reflect real market dynamics and customer priorities.Bringing together two industrial perspectives and one technology-focused lens, this academy offers a holistic view of how pricing leaders are navigating complexity, volatility, and rising expectations in 2026.Session 1: Pricing Starts with Value — Building a Value-First OrganizationFireside Chat with Roberto Bedotto, Deputy Vice President Strategic Pricing, DormakabaIn this opening fireside chat, we explore what it truly means to treat pricing as a value lever — not just a financial mechanism.The conversation focuses on how organisations can move beyond price-setting toward a value-first mindset, starting internally before taking value to the market. Roberto shares practical perspectives on aligning pricing, sales, and product teams around value, and why execution — not theory — is the real challenge.Key topics include:What it really means to start with value rather than priceWhy value-based pricing often fails in execution, not intentCommunicating value internally before selling it externallyAvoiding the trap of “adding more” instead of creating real valueUnderstanding and articulating customer value in negotiationsMaking intangible value understandable and credibleSession 2: Value in a Complex World — Pricing Strategy Across Portfolios, Contracts & MarketsFireside Chat with Wendy Tang, Global Head of Pricing & Contract Excellence, HBKIn our closing session, we zoom out to the broader pricing landscape — where value-based pricing is part of a mix, not a silver bullet.Drawing on her experience across Asia and Europe, Wendy explores how pricing leaders navigate portfolio complexity, customer diversity, contract structures, and market volatility, while still using value as a strategic anchor.Key topics include:When value-based pricing works — and when it doesn’tManaging a mix of value-based, market-based, cost-plus, and hybrid modelsSegmenting not just customers, but offers and contractsPreventing value leakage through stronger contract disciplineHandling volatility (tariffs, inflation, cost shocks) without losing trustAligning pricing, sales, and product around shared value objectivesKey topics include:When value-based pricing works — and when it doesn’tManaging a mix of value-based, market-based, cost-plus, and hybrid modelsSegmenting not just customers, but offers and contractsPreventing value leakage through stronger contract disciplineHandling volatility (tariffs, inflation, cost shocks) without losing trustAligning pricing, sales, and product around shared value objectives---------------------------------------------------------------------------------💡 Why AttendExplore how pricing becomes a strategic lever for value creation — not just marginLearn how to communicate and defend value internally and externallyUnderstand how data, intelligence, and AI support better pricing decisionsGain insight into managing pricing across complex portfolios and volatile marketsHear real-world perspectives from senior pricing leaders and technology expertsBuild a clearer roadmap for pricing excellence in 2026 and beyond---------------------------------------------------------------------------------How to register (if you haven't already done so):Use the green 'Join the Event' button on the right-hand side on this page and fill in the form - and you're in!If you are already registered, use the top menu on this page to navigate the platform.

Copperberg Select: Pricing as a Value Lever (OnDemand)

Copperberg Select: Pricing as a Value Lever

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