CCO Panel: If the promise of pent-up demand is delivered this summer how can airlines optimise commercial operations to deliver a sharper recovery?

 · How have the commercial teams within airlines adapted over the last year and will personalisation and higher yields be a priority? 

· Did the crisis help break down silos within commercial operations and do we now have the agility required to deal with rapid shifts in customer demand? 

· How will digital tools and automation help aid commercial teams as we rescale our industry?  

· How will your pricing and ancillary revenue strategies change as we head into summer 2021

·  What can we do to embrace new and different leading indicators to spot demand and match supply?        

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