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Why B2B Buyers Stop Clicking and Start Calling: How to Prevent Digital Buying Experiences from Breaking DownAt critical moments in the buying process, many B2B buyers step away from digital channels to confirm pricing, availability, or order details with a sales representative.Sana Commerce and Forrester are currently collaborating on new research exploring why this behavior persists and what it means for manufacturers investing in digital commerce.This webinar will preview key themes emerging from that research and examine where digital buying experiences often break down. We will discuss why buyer confidence can drop at key moments and how organizations are working to keep buyers engaged when purchase intent is highest.You will also hear from a customer who will share their perspective on reducing friction in the buying journey and creating a digital channel buyers can trust.Join us for a practical discussion on how manufacturers can strengthen digital buying experiences and keep revenue flowing through the digital channel.Speakers: Arno Ham, eCommerce Evangelist at Sana CommerceTim Kaper, Lead E-commerce at Aalberts Hydronic Flow Control---------------------------------------------------------------------------------How to register (if you haven't already done so):Use the green 'Join the Event' button on the right-hand side on this page and fill in the form - and you're in!

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