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Strategic Tariff Response: Turning Disruption into Opportunity - Prepare before the clock restarts.Volatility is the new normal — but disruption doesn’t have to mean disadvantage.In a world where global trade dynamics shift overnight, the ability to respond quickly and strategically has become a defining competitive edge. The recent postponement of the July 9 tariff implementation to August provides more than just a short-term reprieve — it opens a rare and valuable window to get ahead. Not just to cushion the blow, but to seize the initiative.As tariffs loom, businesses have a choice: wait and react, or lead with purpose. Those who act now can shape outcomes — not just absorb them. By rethinking pricing strategies, anticipating customer behavior, and preparing systems for real-time adaptation, organizations can turn uncertainty into opportunity.Join Enable and Copperberg for a timely, forward-looking webinar designed to help you make bold, informed decisions in the face of volatility. This isn’t about damage control — it’s about building pricing resilience and unlocking competitive advantage when others are caught flat-footed.What You’ll Learn:★ Tariffs as a Strategic Lever: Explore how market leaders are using tariffs as a catalyst to evolve their pricing strategies — not just as a defensive tool, but as an engine of growth and margin expansion.★ Elasticity vs. Sensitivity: Smarter Pricing Across Your Portfolio: Understand the crucial difference between price elasticity and price sensitivity — and how mapping both across your product lines enables smarter, more profitable pricing decisions.★ Timing Is Everything: Learn how to get ahead of tariff increases to soften customer resistance, and why delaying reductions can capture more margin on the other side of the curve. It’s not just when you move — it’s how strategically you time it.★ Winning in the Gray Zone: What if your business isn’t directly impacted by tariffs? Discover how adjacent industries can still capitalize — either by holding price, pushing margin, or undercutting weakened competitors.★ Fast Tech for a Fast World: We’ll show you how intelligent modelling tools and real-time execution capabilities from Enable empower you to respond with precision — not guesswork. It’s about moving faster, smarter, and more confidently than the competition.⚡ Why Now?The delay until August isn’t a pause — it’s a preparation period.This moment of calm won’t last. Whether you’re deeply affected by tariffs or only tangentially touched, the broader commercial environment is already shifting. Customer expectations, competitor moves, and market psychology are changing — and the businesses that use this time to prepare will define the next market leaders.Join us to explore how to:Avoid last-minute pricing scramblesBuild resilient, scenario-based pricing frameworksGain margin clarity even in uncertain marketsHow to register (if you haven't already done so): Use the green 'Join the Event' button on the right-hand side on this page and fill in the form - and you're in! If you are already registered, use the top menu on this page to navigate the platform.

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