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NNHF | New Norm Hospitality Forum

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Agenda

The New Norm Hospitality Forum returns to Sofia for its 2026 edition, this time with a single focus: Architecture & Design as strategic forces in hospitality development.Over two days at Hyatt Regency Sofia, 300+ senior professionals — architects, interior designers, hotel investors, developers, and operators — will work through the questions that define how hospitality spaces get conceived, built, and valued. Nine panels and three keynotes cover the full range: from concept development and F&B design to branded residences, wellness clubs, cultural heritage, and the procurement decisions that separate vision from execution.Speakers include Pierre Marie (Pierre Marie Studio, France), Lazaro Rosa Violan (LRV Studio, Spain), Piotr Kalinowski (MIXD Studio, Poland), Vitalija Katine (Six Senses, EMEA), and Aneta Vasileva (New Architectural Heritage), among others.This is a working forum for people who shape the built environment of hospitality — and the business decisions behind it.28–29 September 2026 · Hyatt Regency Sofia

Full two-day access to all panels, keynotes, and networking. For architects, investors, operators, interior designers, and developers. Capped at 80 places. Price increases Jul 1.

VISITOR |  Full Pass · Early Bird

Full two-day access to all panels, keynotes, and networking. For architects, investors, operators, interior designers, and developers. Price increases Aug 1.

VISITOR |  Full Pass · Standard

Access to all Day 1 panels and keynote on 28 Sep. Full two-day pass available at a better per-day rate. Price increases Aug 17.

DAY 1 VISITOR |  Single Day · Standard

Access to all Day 2 panels and keynote on 29 Sep. Full two-day pass available at a better per-day rate. Price increases Aug 17.

DAY 2 VISITOR |  Single Day · Standard

Full two-day access for hospitality suppliers. FF&E, fit-out, procurement, lighting, tech, and services. Not a supplier? Select Visitor Full Pass.

Date & time

Location

Two Days. The Right People. The Right Questions.

Strategic Partners

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