EU – Kenya Business Forum 2025: Digitalising Trade

👋 Welcome!

The 2nd edition of the EU-Kenya Business Forum will take place in Nairobi on May 12-13, 2025, under the theme "Digitalising Trade." Jointly organised by the EU Delegation, EU Member States embassies, and key Kenyan stakeholders, the Forum will bring together high-level policymakers, private sector leaders, innovators, and development partners to explore how digital transformation can enhance trade efficiency, increase market access, and promote sustainable and inclusive growth.

To underline the importance and unlock the full potential of Kenyan-EU economic relations, the Forum's theme and objectives will be framed by key figures including H.E. President William Ruto, H.E. Henriette Geiger EU Ambassador to Kenya, EU Trade Commissioner Maroš Šefčovič and European Investment Bank Vice-President Thomas Ostros. These leaders will open the discussion and highlight the importance of this forum for both EU and Kenyan businesses.

📌 Objectives

The objective of the Forum is to strengthen EU-Kenya trade and investment by leveraging digital transformation as a catalyst for enhancing trade efficiency, increasing market access, and promoting sustainable and inclusive growth. By focusing on digitalisation, the Forum aims to equip businesses in both regions with the knowledge and tools to leverage technology for greater competitiveness and inclusivity in the global marketplace.

🔓 Unlocking opportunities through the EU-Kenya Economic Partnership Agreement

Kenya and the European Union are key economic partners, with the EU being the largest export destination for Kenyan products. EU investments account for more than 20% of Kenya's total Foreign Direct Investment (FDI) stock. Following the entry into force of the EU-Kenya Economic Partnership Agreement (EPA) on 1st July 2024, EU-Kenya trade and investment relations will further consolidate.

The entry into force of the EPA boosts trade and investment between the EU and Kenya by increasing trade, improving market access, promoting sustainable and inclusive growth and liberalising the EU market for Kenyan goods. This agreement provides greater certainty and stability for EU investment, creating opportunities for business success in both Kenya and the EU.