Jireh Tech Trading PLC
Health
Information
Company Description
Jireh Tech Trading PLC is an Ethiopian embedded-technology startup developing locally manufactured assistive and smart hardware solutions. Its flagship product, mobWiX, is a patented electric wheelchair designed for African infrastructure—affordable, durable, and easy to maintain. By localising production, Jireh Tech strengthens inclusion, industrial capacity, and innovation in Ethiopia’s assistive technology ecosystem.
Team
Jireh Tech is led by Abel Masresha (Founder & CEO), an embedded-technology innovator with over 10 years of applied experience and national recognition from Ethiopia’s Prime Minister’s Office. He is supported by a multidisciplinary team of mechanical and electrical engineers, fabricators, assembly technicians, and quality controllers. The team combines strong engineering capabilities with hands-on manufacturing expertise, enabling reliable pilot-scale production and future scale-up.
Countries of Operation
Ethiopia
Ownership of Company
Local Company
Number of years since incorporated
1 year
Stage
Early Venture
Annual Revenue (in EUR)
EUR 0 – 10,000
Number of employees
1–10
Project Pitch
mobWiX is a smart, foldable electric wheelchair designed and manufactured in Ethiopia to address Africa’s persistent gap in affordable and maintainable mobility-assistive devices. Imported electric wheelchairs are costly, difficult to repair, and poorly adapted to local terrain, while manual wheelchairs limit independence. mobWiX offers a locally engineered, patented solution that is terrain-ready, multi-control enabled (joystick, remote, mobile app), and approximately 64% more affordable than imported alternatives.
The business model targets NGOs, healthcare institutions, donor organisations, and rehabilitation centres through a B2B sales approach, complemented by after-sales maintenance and local spare-parts supply. This ensures long-term affordability, reliability, and serviceability for end users.
Operationally, Jireh Tech partners with Ethiopia’s Federal TVET Institute for workshop access, machining, and skills development. Current pilot production capacity is 20 units per month, with clear pathways for scaling as demand grows. The project aligns strongly with EU–Africa priorities on local manufacturing, social inclusion, job creation, and technology transfer.
Total Project Cost (in EUR)
EUR 53,230
Financing needs (in EUR)
EUR 53,230
Type of financing needed
Debt; Equity; Grant
Planned allocation of fundraising capital
Greenfield (new activity for the company)