DMEXCO Retail Media Summit
Summits
Information
This year's DMEXCO Retail Media Summit will focus on three aspects. Based on four theses, we will first discuss what has actually materialised after the great hype of recent years: Where does the wunderkind stand today? We will then use six case studies to find out what prospects for the future might look like. Finally, we will discuss common rules and standards as a basis for transparency and measuring success.
