Retail Media - The Prodigy Coming of Age

This panel sheds light on the current state of retail media marketing and questions whether all the expectations of the last 12 months have been met. Industry experts will analyze developments, trends, and challenges shaping the market. The focus is on evaluating the effectiveness of new strategies and technologies and identifying areas in which ambitious expectations may still need to be met. The aim is to describe the status quo and highlight prospects realistically.

In this session, four experts will each present a short 3-minute impulse: 4x3. This will be followed by a 10-minute debate on each impulse, moderated by Nikolaus Röttger. This format is intended to facilitate dynamic and focused discussions while offering different perspectives.