Incrementality - reliable, comprehensible & everywhere
Media Stage
Lecture
Information
In this session you will learn the following:
- What relevance do loyalty apps have compared to shopping apps?
- How can the performance of a digital campaign in shops be measured in the Lidl Plus and Kaufland Card Loyalty Apps?
- What options does Schwarz Media offer for measuring incremental sales on Lidl and Kaufland in the loyalty apps?
- How is A/B testing set up to prove incremental sales?
- What experiences have advertisers had with Schwarz Media in CPM and CPA campaigns?
- How can all digital channels be reliably and measurably aligned with incrementality?
Session Language
English
Topics
AdvertisingRetailRetail Media
Stages
All SessionsMedia Stage