Copperberg Select: The B2B Digital Buying Journey
Copperberg Select: The B2B Digital Buying Journey
📅 20th of November 2025 | 🕙 10:00–11:30 CET
The digital buying journey in B2B markets is rapidly evolving, demanding new approaches to engagement and sales. To succeed, organizations must design experiences that build relationships rather than simply transactions, leverage data to anticipate needs, and align sales strategies with today’s increasingly complex buyer expectations.
This exclusive Copperberg Select session brings together leading voices to explore how B2B companies can craft digital journeys that resonate with customers and harness new technologies—like AI—to deliver personalized, connected, and value-driven commerce.
🔹 SESSION SCHEDULE (final running order to be confirmed)
Fireside Chat: Beyond Transactions – Designing Relationship-Driven B2B Journeys
In this opening conversation, we sit down with Affan Mahmood, Director of eCommerce and Distribution, Schneider Electric to explore how B2B journeys can be designed to foster trust and long-term relationships. Together, we’ll discuss what it takes to create logged-in, personalized experiences that go beyond one-off transactions. Affan will also share his perspective on how “agentic” AI is enabling the next level of B2B commerce—a hot topic where many organizations are seeking clarity and guidance.
The Future-Ready Digital Sales Organization: Data, Personalization, and Human Touch
This middle session takes a practical look at how companies can reimagine their sales and marketing strategies in the age of digital buying. From aligning sales teams with digital-first buyers, to harnessing predictive analytics for better engagement, to balancing automation with human connection, we’ll examine the vital ingredients for a future-ready sales setup. Expect actionable ideas on how to use data and personalization to build trust, improve conversion, and create measurable business impact.
Fireside Chat: The Famous Nudge and the Importance of Understanding the Digital Buyer
To close the session, we’ll hear from Tanja Tschech, Digital Transformation Manager, Röhm on how organizations can turn insights into action by better understanding the digital buyer. A key theme will be the power of digital “nudges”—subtle design, information, and interaction cues that guide behavior without restricting choice. We’ll explore how these nudges, when thoughtfully applied, can help organizations anticipate customer needs, encourage engagement, and balance digital and human touchpoints. This conversation will highlight why understanding the psychology of the digital buyer is crucial for success in today’s B2B commerce landscape.
🔹 Why Attend Copperberg Select?
✔ Exclusive insights from leaders shaping the future of B2B commerce
✔ Strategies for creating relationship-driven digital journeys
✔ Guidance on balancing automation, AI, and human interaction
✔ A forward-looking view of how to align sales and marketing with the modern B2B buyer
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