Copperberg Select: The Road to Pricing Excellence

In today’s hyper-competitive markets, pricing is no longer just about numbers—it’s about strategy, change, and trust. True pricing excellence is a journey that blends analytics, strategy, and flawless execution. But more importantly, it is a lever for value creation, helping organizations capture maximum revenue while strengthening customer relationships.

This exclusive Copperberg Select session brings together pricing leaders and commercial strategists to share first-hand perspectives on how companies can transform their pricing approach—from tactical margin defense to a true growth driver. We’ll explore the evolving role of pricing in an age of AI, volatile markets, and heightened customer expectations. Expect candid reflections, actionable strategies, and a bold look at what pricing leadership really means today.

🔹 SESSION SCHEDULE (final running order to be confirmed)

Fireside Chat: Pricing Excellence as a Change Journey - with Federico Boccardo, Global Commercial Excellence Delivery Senior Director, Cargill

Federico returns to Copperberg Select after his previous highly appreciated talk on change management in pricing. In this fireside chat, he will share his views on the biggest shifts shaping the pricing landscape, what excellence means in practice, and how organizations can navigate the constant pressure of change. Discover how to embed resilience, communication, and alignment into pricing transformations that stick.

Keynote Session: AI as a Lever for Pricing Excellence - with Nick Boyer, Senior Director of Strategic Consulting EMEA, PROS

AI is no longer a futuristic tool—it’s here and it’s already shaping the way organizations approach pricing. From dynamic pricing models to deal guidance and rebate optimization, AI has the potential to balance speed, precision, and customer insight at scale. But where do you start, and how do you avoid overpromising? In this session, we’ll examine the most practical AI use cases and discuss how companies can take the first steps toward embedding AI into pricing strategies with measurable results.

Fireside Chat: Commercial Excellence and Pricing as a Sales Lever - with JJ Heldt, Senior Leader in Sales and Commercial Excellence

With deep experience in sales (most recently as the Director of Sales, Commercial Excellence DACH at Bosch Rexroth), negotiation, and commercial strategy, JJ brings a unique perspective on how pricing can become a true lever for both customer and organizational value. In this conversation, we’ll explore the intersection of sales and pricing—how to align teams, build trust, and ensure pricing reflects not just profitability goals, but the customer’s definition of value.

🔹 Why Attend Copperberg Select?

✔ Hear real-world stories from leading pricing practitioners

✔ Discover how to align sales, pricing, and strategy for value creation

✔ Explore AI’s role as a practical lever for pricing excellence

✔ Gain a forward-looking perspective on the future of pricing leadership

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