Copperberg Select: Driving Aftermarket & Service Excellence
Copperberg Select Virtual Academy: Driving Aftermarket & Service Excellence
Date: Thursday, 19 February 2026
Duration: 90 minutes (10:00–11:30 CET)
The aftermarket is no longer just a support function — it’s a growth engine.
In this Copperberg Select Virtual Academy, we explore how leading organisations transform their service business through innovative models, customer-centric strategies, and intelligent technologies that unlock new value.
This session brings together three perspectives — two industrial standpoints and one technology-focused lens — to provide a holistic view of what truly drives aftermarket and service excellence in 2026.
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Session 1: Driving Service Transformation: Challenges, Opportunities and What’s Next
Field service is shifting fast — from reactive support to a key engine of value. This discussion explores what’s really driving transformation today: changing customer expectations, AI’s impact on the frontline, and the growing pressure on teams to do more with less.
We’ll look at what’s working, where organisations are still stuck, and the capabilities leaders need to build now — plus the trends and opportunities most likely to shape the next 2–3 years.
Mike Hughes, Global Service Director, Peak Scientific
Session 2: Leveraging Technology, Data & AI to Drive Aftermarket Excellence
This session explores the digital enablers transforming service operations:
- Harnessing data intelligence to optimise service decisions
- Using AI for predictive maintenance, smarter planning, and improved delivery
- Linking parts, service, and customer data for connected operations
- Real examples where digital tools reduce downtime and increase profitability
- The next wave of intelligent service capabilities emerging in 2026
A clear look at how technology moves from “nice to have” to essential service infrastructure.
Session 3: When Service Becomes Strategy: Driving Growth Through Uptime, Data, and Outcomes
As aftermarket and service organisations mature, service is no longer just about fixing problems — it is becoming a core driver of growth, resilience, and differentiation. This session explores how leading companies are moving beyond break-fix models to monetise uptime, responsiveness, and outcomes.
We will explore:
- How uptime and faster response rates translate into commercial value
- What a connected installed base changes in terms of customer expectations
- How data and insight can be turned into practical service outcomes
- The role of sustainability in modern service-led business models
- Where organisations are succeeding — and where they still struggle
Martin Brady, Service Director – UK, Ireland and Developing Markets, Swegon Ltd
💡 Why Attend
- Explore the three major forces defining aftermarket and service excellence in 2026
- Understand how customer expectations and service models are evolving
- Learn how digital intelligence is reshaping productivity, profitability, and customer outcomes
- Gain strategic insight into building a modern, resilient, and value-driven service organisation
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