Copperberg Select: Driving Aftermarket & Service Excellence
Copperberg Select Virtual Academy: Driving Aftermarket & Service Excellence
Date: Thursday, 19 February 2026
Duration: 90 minutes (10:00–11:30 CET)
The aftermarket is no longer just a support function — it’s a growth engine.
In this Copperberg Select Virtual Academy, we explore how leading organisations transform their service business through innovative models, customer-centric strategies, and intelligent technologies that unlock new value.
This session brings together three perspectives — two industrial standpoints and one technology-focused lens — to provide a holistic view of what truly drives aftermarket and service excellence in 2026.
------------------------------------------------------------------------
Session 1: From Support Function to Strategic Engine — The New Realities of the Aftermarket
In this opening conversation, we explore how service has evolved into a strategic driver of growth. Topics include:
- How customer expectations are reshaping service delivery
- Evolving from reactive operations to outcome-driven models
- The commercial impact of uptime, responsiveness, and lifecycle value
- The organisational capabilities needed to lead in today’s market
- How top performers balance efficiency and customer experience
This session offers a grounded, real-world perspective on what’s changing — and what remains essential.
Session 2: Leveraging Technology, Data & AI to Drive Aftermarket Excellence
This session explores the digital enablers transforming service operations:
- Harnessing data intelligence to optimise service decisions
- Using AI for predictive maintenance, smarter planning, and improved delivery
- Linking parts, service, and customer data for connected operations
- Real examples where digital tools reduce downtime and increase profitability
- The next wave of intelligent service capabilities emerging in 2026
A clear look at how technology moves from “nice to have” to essential service infrastructure.
Session 3: Innovative Business Models & Customer-Centric Value in the Modern Aftermarket
In our final session, we return to the strategic business lens to explore how leading organisations grow through service:
- Servitization and outcome-based offerings
- Turning service agreements into predictable revenue
- Aligning pricing, parts, and field service with customer value
- What leaders are doing to differentiate through service
- Common barriers — and how to overcome them
This session connects strategic ambition with practical execution in today’s aftermarket landscape.
💡 Why Attend
- Explore the three major forces defining aftermarket and service excellence in 2026
- Understand how customer expectations and service models are evolving
- Learn how digital intelligence is reshaping productivity, profitability, and customer outcomes
- Gain strategic insight into building a modern, resilient, and value-driven service organisation
---------------------------------------------------------------------------------
How to register (if you haven't already done so):
Use the green 'Join the Event' button on the right-hand side on this page and fill in the form - and you're in!
If you are already registered, use the top menu on this page to navigate the platform.