Copperberg Select: Aftermarket & Service Excellence Strategies
The aftermarket sector is undergoing a strategic transformation. Once seen as a supporting function, it is now a core driver of growth, customer loyalty, and competitive advantage. Copperberg Select offers a focused forum for OEM and service leaders to exchange insights, benchmark strategies, and explore the technologies and business models redefining the future of service.
This year’s agenda deepens into customer-centric innovation, servitization, and intelligent operations, providing you with the tools to unlock untapped revenue streams and accelerate service excellence in a rapidly changing landscape.
Session Schedule
1. From Support to Growth: Redefining Aftermarket for the Next Era of Service
- Speaker: Clinten van der Merwe, SVP Service, Tomra
- Description: The aftermarket is no longer just a support function—it’s a strategic growth engine. In this session, we sit down with leading service professionals to explore how forward-thinking organizations are reshaping their aftermarket strategies. From innovative business models and servitization to data-driven customer engagement, we’ll uncover the key levers driving revenue, loyalty, and long-term competitiveness in a rapidly transforming service landscape.
2. Plan It. Execute It. Service It: Delivering the Predictive Edge in Aftermarket Excellence
- Speakers: Franco Roversi, Solutions Engineer, Baxter Planning and Milena Arsova, Senior Director, Product Management, Baxter Planning
- Description: Discover how an AI-powered platform, transforms service operations through intelligent planning, seamless execution, and proactive issue resolution—creating a smarter, more profitable service experience. With unified solutions for service parts planning, order execution, and issue resolution, this session will showcase how predictive capabilities and data feedback loops drive continuous improvement and deliver a lasting competitive edge.
3. Boosting Aftersales Revenue: Unlocking Profits with Virtual Twin Technology
- Speakers: Isabelle Morin, Solution Technical Consultant, Industrial Equipment Industry, Dassault Systèmes and Jean-Luc Bonnet, Director Solution Aftersales Industrial Equipment, Dassault Systèmes
- Description: Leveraging equipment IP, OEMs can unlock recurring revenue streams and maximize profits in their Service department. Dassault Systèmes drives this with its "Installed-Base Virtual Twin," offering a dynamic, end-to-end digital representation of equipment lifecycle—from installation to operation and dismantling. This innovation not only optimizes maintenance operations but also boosts profitability and unlocks new revenue opportunities for Spare Parts, Field Service, Retrofit, Audit, Maintenance contract, etc.
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