Parks AssociatesParks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Since 1986, we have provided research and analysis to companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, consultation, workshops, executive conferences, and annual service subscriptions.
Scope of Research
Global markets for IoT industries
Features and differentiation
Innovations and disruptive technologies
Market participants and company profiles
SWOT analysis
Customer preferences and purchase intentions
Consumer behavior and usage habits
Adoption and price sensitivity
Consumer segmentation
Optimal bundles
Channel dynamics
Market trends
Market sizing & forecasts
Value chain analysis
Branding
