Parks Associates
Information
Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Since 1986, we have provided research and analysis to companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, consultation, workshops, executive conferences, and annual service subscriptions.
Scope of Research
- Global markets for IoT industries
- Features and differentiation
- Innovations and disruptive technologies
- Market participants and company profiles
- SWOT analysis
- Customer preferences and purchase intentions
- Consumer behavior and usage habits
- Adoption and price sensitivity
- Consumer segmentation
- Optimal bundles
- Channel dynamics
- Market trends
- Market sizing & forecasts
- Value chain analysis
- Branding
Level
Conference Host
