From "commodity" to "domestic wine": the success of Pinot Grigio in the USA in the lockdown era

From "commodity" to "domestic wine": the success of Pinot Grigio in the USA in the lockdown era

Tuesday, November 24, 2020 5:15 PM to 5:45 PM · 30 min. (Europe/Rome)

Information

Analyze the miracle of Pinot Grigio's success in the lockdown era in the USA with market data and interventions of authoritative representatives of Pinot Grigio distribution and production. A unique case, against the world trend, that tells how the market and consumer roads are often unpredictable.

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Market Insights

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