Industry Insight: Turning the World Cup Moment into Sustained Momentum: Data, AI, and the Future of Soccer Engagement in America

Industry Insight: Turning the World Cup Moment into Sustained Momentum: Data, AI, and the Future of Soccer Engagement in America

The Delta Sky Club
General Session

Information

As the 2026 FIFA World Cup brings an unprecedented wave of new fans and bettors, Sportradar is the engine fueling soccer fandom in America. This session explores how data, AI, and next-generation innovations are transforming the fan experience in real time, and how stakeholders can convert a global moment into sustained growth across the American soccer ecosystem.

SportradarSportradar is the leading global sports technology company creating immersive experiences for sports fans and bettors. Established in 2001, the company is well-positioned at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs more than 3,000 full time employees in 20 countries, world-wide. It is our commitment to excellent service, quality and reliability that makes Sportradar the trusted partner of more than 1,700 customers in over 120 countries and an official partner of the NBA, NHL, MLB, NASCAR, UEFA, FIFA, ICC and ITF. Sportradar covers over 890,000 events annually across 92 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards sports through its Integrity Services offerings across the world.

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