The Business of Soccer 2026

The Business of Soccer is the premier gathering shaping the future of the sport in North America — hosted by Sports Business Journal (SBJ) and Leaders in Sport (LIS), in partnership with Concacaf, Major League Soccer (MLS), and U.S. Soccer.

As North America gears up for the 2026 FIFA World Cup and 2028 Summer Olympics, soccer is entering a new era of growth, investment, and global attention. With the expanding international reach of Concacaf competitions and Major League Soccer, the opportunities for innovation across the game have never been greater.

This event brings together leaders from across the sports business landscape — the region's governing football body, federations, leagues, teams, media partners, sponsors, and investors — to explore the evolving commercial landscape of soccer and the opportunities ahead.

Attendees will engage in thought-provoking panels and high-value networking sessions, diving into topics such as media rights, sponsorship innovation, fan engagement, and technology’s impact on the sport.

The Business of Soccer is where ideas meet opportunity — and where the next chapter of North American soccer begins.