Unity, Not Uniformity, With Design Systems

When you’re creating products with hundreds of teams working around the world, maintaining brand unity with a design language system is a Herculean challenge. Yet users' high expectations today mean size is no excuse. All companies, from small start-ups to global organizations, are expected to offer clear and cohesive brand experiences.

However, consistency without flexibility can limit the possibilities for differentiated brand expression. If your system is too strict, teams feel constrained to produce a formulaic outcome with mediocre results. In this talk, I'll share why and how to remove barriers to creativity by inspiring unity, not uniformity, with design systems.