Transcreation

Transcreation @ tsd: • Full-service package: If you are recording as part of a multimedia project or you need your content in multiple languages, we will gladly support you with further services - we offer everything you need for your project! • Pronunciation guides: Our team of experienced Language Specialists will be pleased to help you create professional pronunciation guides and dictionaries for your projects. • Great variety of voices: Not only do we produce TTS content in over 36 target languages, we also offer a range of different voices for each language - find your voice! • Audio samples: To convince you of the quality of our TTS software and to give you further insight into our voice portfolio, we can provide you with a free audio sample. Transcreation is a creative process that extends beyond the usual scope of a translation service. Emotive materials, such as marketing campaigns, are not only translated from one language into another, but are also adapted to cultural differences in the target language so that the intended effect on the reader remains the same in translation. Companies invest a lot of time and money in creative marketing campaigns in their home countries where they are able to gauge the effect these materials will have on potential customers. If these campaigns or texts are to be translated, the way they will be received in the new target country is harder to predict – and the greater the difference between the source and target language cultures, the greater this difficulty becomes. Consequently, creative work requires more than simply translation, instead it must be reinterpreted for the target market.