AilArian - The future of smart sustainable packaging for luxury products

Packaging provides and important roles in luxury products, being more than just a means of conveying the goods. In an increasingly digital world and competitive markets, the challenge has always been how to stand out. One method for this has been to use printed electronics to create eye catching, engaging, and interactive elements which significantly improve shelf presence and consumer experience.

These existing methods are under threat; changes to the packaging waste regulations in the EU will mean that contamination from non-recyclable elements will have to be phased out. But as with every challenge this is opportunity. New materials being developed for sustainable and biodegradable electronics offer unique solutions to this problem. This enables the brands that are first to adopt these new technologies to gain a significant advantage over their competitors.

This talk will explore how printed electronics can be used to create smart sustainable packaging which is compliant with the changes in the packaging regulations.