Inthegame

Inthegame is a global provider of viewer interaction technology and a patented in-stream gamification and monetization platform.

ITG’s recent implementations include the Tokyo Olympics, US Open golf tournament 2021, Euro 2020, Twitch, Big Brother, Survivor, Game of Chefs and many more.

We partner with leading broadcasters, brands, streamers and rights-owners to instantly deliver interactive viewing experiences on any screen. Our products support both live and recorded content across all connected devices.

In-stream predictions, polls, knowledge-based challenges, product purchasing, social features and more are fully customisable and branded according to content owner’s needs, requiring zero downloads or hassle from end-users. ITG integrates with all players and infrastructure and guarantees the fastest implementation time.

Content owners and brands gain a proven new monetization channel, while fostering ongoing relationships with viewers throughout the entire viewer journey. Via ITG’s analytics, meaningful, data-based insights are obtained, together with a deeper understanding of audience choices and preferences.