SEG3 London 2026

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Welcome to SEG3 London 2026!

For the next two days you’re going to hear from, and hang out with, the people shaping what’s next in sports, entertainment, gaming, and lifestyle.

We'll be diving into the convergence of culture, and the fandom, IP, content, brand and innovation strategies helping to shape the next generation of brands.

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Key Tips for the App

• Click onto 'My Event' Tab to set your availability for meetings, and then head to the 'Attendees' Tab to begin chatting with fellow attendees and arranging meetings. You'll be able to book tables in our Business Matching Lounge for planned meetings.

• Click onto 'Agenda' Tab, and create a personalised agenda by bookmarking/registering for the sessions you are most interested in attending.

• Click onto the 'Speakers' Tab to see who'll be sharing their insights and stories on-stage over the next two days