PANEL Mobile optimisation: the key to channel hopping

Your audience is increasingly mobile and they’re looking for experiences that meet their real-time wants, needs and expectations wherever they are. Mastering that challenge is more central to your success than ever before.At work or at play, more shoppers than ever before are buying on mobile devices. Identifying how to measure and grow your app users is essential, to keep up with fast changing consumer behavior and reacting in real time by making data driven decisions. Hear from Etisalat, Adobe, Bulkwhiz, Costa Coffee and Appsflyer how brands are harnessing the power of mobile.