Inside The Rise of Retail Media Networks

Retailers have long been in the enviable position of having more data than they know what to do with. Now, some larger merchants are using that goldmine of data for more than just moving goods, turning themselves into a marketing vehicle for brands looking to reach their consumers. As the lines continue to blur between retailer, marketplace, publisher and brand, we’ll get first-hand insights into what it takes to navigate the divide between merchant and media entity.