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The past few years have brought major shifts to association events, from the rise of hybrid formats and new federal policies to changing attendee and exhibitor expectations. As engagement and satisfaction decline, understanding today’s challenges—and how to turn them into opportunities—is more important than ever. With over 50% of leads now generated before and after events and 85% of exhibitor leads driven by digital touchpoints, associations must rethink how they engage audiences and deliver value across the entire event lifecycle. Join us to explore the current state of association events and discover practical strategies to adapt, engage your audience, and deliver lasting value in a rapidly changing environment.

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