Advertiser Bootcamp, presented by Right Side Up

This event requires separate registration or a PREMIER pass.

We're all familiar with advertisements on podcasts, and it's usually pretty easy to differentiate between the ads that sound great and ones that don’t. But how do you know which ads are the ones that will work for you? The journey, from deciding to advertise on podcasts, to getting those GREAT ads, not only on the right shows but to achieve the right results, is not so easy or straightforward.

This workshop is designed to be a crash course walking you through all the steps to take, whether you're deciding if podcast advertising is right for you, or you’re a long-time advertiser or marketer refining your current processes. Led by the team at Right Side Up, who will start at the pre-planning and budgeting process, and take you all the way through analyzing results and using them to refine and optimize future campaigns.

Right Side Up is a collective of premium marketing talent, trusted by the most respected early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: growth. They cover virtually all paid channels, SEO, CRO, email marketing, and analytics. They have built a different kind of offline practice on the foundations of their digital knowledge, and work with brands to own podcast advertising as a direct advertiser. They’re excited to share what they’ve learned from powering most of the successful, and largest, in-house campaigns in the space with you in this bootcamp.