How Podcasts Are Re-Shaping The Creator Economy & What It Means For Brands

Currently valued at $250B, the creator economy is expected to reach $450B by 2028, according to Hubspot. This should come as no surprise since, in a recent creator study conducted by the IAB with Talk Shoppe, 89% of advertisers said they feel positive about creator content advertising, and 92% consider it a high-quality channel. But there’s one segment of creators that stands out in the crowded field: Podcasters. These powerful storytellers have the ability to capture audience trust in a way that’s just not possible across other channels, and they’re influencing purchase decisions like no one else can. In this session, we’ll look at how podcasters are redefining what it means to be an influencer, and how brands can tap into the top trends across the medium.