Building Storytelling Franchises

What makes a podcast a franchise? How can podcast creators engage fans and grow their fandom beyond the podcast content? Leading storyteller and podcast host MRBALLEN shares how he and the team at Ballen Studios are expanding the creator’s unique storytelling style into television film, publishing, live touring, merchandising, additional podcasts that elevate other storytellers, and more as well as growing their brand and podcast content to further the fan experience for audiences. Joining MRBALLEN will be CEO of Ballen Studios, Nick Witters, Ballen Studios’ Head of Production, Zak Levitt, Ballen Studios creative partner and host of Wartime Stories and Luke Lamana.