Screen vs. Sound Smackdown: A Debate on the Value of Video in Podcasting

Every year, there’s a familiar refrain in our industry: THIS is the year that all podcasts need to be video. All signs seem to be pointing there – from YouTube surpassing Apple Podcasts and Spotify in podcast consumption, GenZ’ers discovering podcasts on TikTok, and the total domination of the Kelces and Daddies and Humbermans in podcast-land. But there are some holdouts who are determined to stick to their audio-only strategy.

Come to this session to hear a smackdown between two teams: Video Rulez vs Audio-or-Die. Lauren Ober (The Atlantic, Pushkin Industries, Audible) will represent the Audio camp; AJ Feliciano (The Roost) will represent Video. Their task? Convince moderator Leital Molad (WaitWhat) of the winning strategy.