Understanding Attention Metrics: Engagement Beyond Downloads

As attention metrics begin to revolutionize the way the industry evaluates listener engagement, “attention” is quickly becoming the audio buzzword of 2024. These metrics go beyond traditional measures like downloads and listens, focusing instead on how much attention listeners pay to content. In this session, NPR Director of Audience Insights Susan Leland will delve into the various methods the industry uses to measure attention and their implications for audio advertising. Plus, discover how NPR is pioneering the use of attention metrics in their podcast sponsorship offerings.