Beyond the Ad Read: Building Brand-Creator Partnerships That Perform
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Let’s be honest — listeners can spot a generic ad read from a mile away.
And while a 60-second plug might check the box, the real value lies in brand-creator partnerships that go deeper. The kind that feel authentic, make sense for the audience, and actually drive results.
In this panel, we’ll explore how brands and podcasters can move beyond the transactional and build collaborations that are creative, measurable, and mutually beneficial.
You’ll walk away with an understanding of:
1. How to identify the right creators — not just the biggest ones — for brand alignment and audience fit
2. What makes a branded integration feel seamless (and what makes it fall flat)
3. Ways to structure long-term partnerships that balance creative freedom with real performance metrics"
