The Podcast Growth Study

Get ready for the debut of The Podcast Growth Study, a groundbreaking national research initiative designed to go deep—not wide—on the habits, motivations, and behaviors of podcast listeners. This keynote will unveil never-before-seen data on the segment we call “Podcast Prime Prospects,” offering a focused look at the kinds of listeners most likely to engage and grow with your show. Whether you’re a solo creator with 100 listeners or a platform exec mapping out long-term growth strategies, this session will deliver real-world insights that you can apply immediately.

The study explores two core areas: how to effectively grow your audience, and how to deepen engagement with the listeners you already have. From analyzing different types of word-of-mouth and which ones actually move the needle, to uncovering the specific tactics that transform casual listeners into Super Fans, this keynote delivers a strategic playbook for meaningful, measurable growth. If you want a roadmap for what to do the week after Podcast Movement ends, this is it.