Transforming Ghana's Perfumery Industry & Shaping a New Era of African Representation in Global Fragrance Markets

Ghana has a rich cultural history, but its contribution to the perfume industry, specifically, is less known. Historically, Ghana was part of the trans-Saharan trade routes, which connected West Africa to North Africa and beyond. This network facilitated the exchange of various goods, including gold, ivory, frankincense, myrrh, oud and spices, which played a crucial role in the development of trade and commerce.

Embarking on a journey into the world of creativity and entrepreneurship, Yusif Meizongo Jr. is the founder of a burgeoning perfume brand, his story is one of determination, vision, and an unwavering commitment to crafting scents that transcend the ordinary. Over the years has painstakingly perfected his path into perfumery and has earned the respect as a reputable artisan perfumer thriving beyond the shores of Africa.