UFC and Maximizing Broadcast Opportunity

Wednesday, March 3, 2021 7:15 PM to 8:00 PM
Stage 1
Keynote
Strategy

Information

  • How are the UFC approaching their content distribution strategy between D2C, PPV, and partnerships like the one with ESPN+ to maximize value?   
  • What is the importance of non-live content for the UFC ranging from original content to promotional fight material?   
  • Where are the UFC looking to add elements to the viewer experience for deeper engagement?