Data Science challenges in the mobile games industry

Games provide interactive, immersive environments, with a great capacity to capture the players’ attention. How can we get our games into the hands of many players? How can we give them a better experience, wherein they feel involved and see value?

All these questions can be answered with data, with billions of data points generated by players from around the world! This is the raw material that we use in the Data Science team at Wildlife Studios. We will talk about the challenges we face and some of the solutions we have developed.