A Change is Gonna Come - Again and Again! Why Transformation is Key (Opening Keynote)

The music industry has always been defined by disruption – from vinyl to streaming, multitracking to AI-driven creation. This year’s Opening Keynote at MW:M is presented by Patrick Mushatsi-Kareba, one of the true leaders of transformation within the German music market.

The former CEO of Sony Music GSA and veteran of Musicload, Napster and iTunes shares why success in music demands both a forward-thinking vision and a deep understanding of the past – and how embracing change, rather than resisting it, is the ultimate competitive advantage.

Join Patrick as he explores the lessons learned from decades of reinvention, the mindset shifts needed to thrive in today’s fast-evolving landscape, and why transformation isn’t just inevitable - it’s the key to shaping the future of music.

Whether you’re an artist, executive, or innovator, this keynote will spark your passion to engage with change and turn challenges into opportunities.