Viva con Agua meets EarthPercent: How Music is Powering Change
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Music is a life-changer - but how can it change the most pressing issues of our times? In this session, we’ll explore how music is already driving meaningful change across global communities - and how the industry can radically reimagine its social impact.
With Micha Fritz from Viva con Agua, we’ll explore how festivals, concerts and artist communities are financing clean water access, turning cultural capital into development funding. Alongside Cathy Runciman from EarthPercent, we’ll examine how the climate crisis is being addressed through artist-led revenue sharing models that rewire the economic flow of the industry.
This is not just about awareness - it’s about the actual power music has to make the world a better place. Through audience collaboration, we’ll co-create ideas for new impact architectures: What would it look like if your label, release, or platform embedded social purpose into its core strategy? How can music-driven experiences be designed not just to entertain, but to fund, connect, and repair?
