Lost in the (digital) stream: Aesthetic perspective versus techno-feudalism

We live in a techno-feudal world, as Yanis Varoufakis would say. Streaming giants ‘charge rent’ to artists to advertise and sell their creativity, while curating what listeners see and hear through increasingly obvious AI approaches.

How does this affect our choices? How does this affect listeners creativity? Can we be in control of our music? Can artists control how their music is advertised? Where is this ""platformification"" going to take us all?