Swapcard

Terrapinn ME

Agenda

The Marketing & Sales Show VIRTUAL event arrives at a time of unprecedented disruption.
To survive the difficult marketing sentiment and economic slowdown, marketers need to focus on resilience, innovation, agility and empathy as their new marketing tool kit.
Marketing professionals need a proactive plan that can be continuously adjusted and adapted. They must speak to their customers wherever they are and on whatever platform they are using.
The next six months will bring many societal changes that will trickle down to the marketing function, including revised operational impacts, scenario planning and listening for changes to customer sentiment and behaviour.
Marketing technology is more important than ever, as digital marketing, social media and content marketing become an imperative in the ‘back to normalcy’ period. New robust, strategic and digital focused marketing plans will be essential as we move into the new normal.
There’s never been a better time for the region’s marketing and sales professionals to come together and learn how to survive and thrive in the future environment.
The first of its kind, this fully virtual event will focus on the strategies, technologies and big ideas that will be essential for marketing executives for 2020 and beyond.
Over the two days we’ll be broadcasting presentations and live panel debates from leading marketing execs across the region. There will be interactive roundtable sessions, virtual meeting rooms and live virtual networking.
Join in from wherever you are online to watch the sessions live or on-demand.
• 2 days
• 4 conference tracks
• 100 speakers
• Live presentations and panels
• Private virtual meeting rooms
• One to one networking meetings
• AI driven networking capabilities
• Virtual exhibition hall with real time interaction
• Share content and your demo videos

Driving customer loyalty beyond pricing

Speakers

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Are consumers loyal to your price or your brand?

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Keynote: Playing your role: activating and living up to your brand purpose in the midst of a global crisis

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